Although this new queue experience may create its own set of issues, you are guaranteed to find success at the end of the road.īest of Luck to you! Please reach out if you have any questions about these solutions. Secondly, if you create a fun, rewarding and engaging experience for those who decide to wait in your lines, you may create a new favorite pastime called “Queue Camping”. If you communicate the times with patrons so they can make a decision to use their time the way they want to, you will have a happy customer who is likely to return.There are great technologies available that allow players club agents to use iPods and smart phones to enroll new casino players on the fly.Sign Up New Players via Mobile Enrollment
shows, concerts, etc) that are in high demand. Have patrons sign up for entries into future tournaments or other functions (i.e. Capitalize on this by presenting them with an extra special offer redeemable on their next trip. If you have dozens or even hundreds of patrons in line at one of your venues, you have a captive audience.
You will just need a strong “call to action” or an employee there in person engaging with the patrons. You can even make a social game that’s played among the people in line.
In casino buffets across America, lines can get so long that they wrap around a building and the immediate perception may be that the line is visually too long for the patron so they may leave without ever knowing the actual wait time. In other cases, operators have implemented paging systems with limited success and more recently SMS texting systems with slightly more success, but some venues just require people to stand in an actual queue as the operation requires them to be physically present. Over the years, operators have tried to improve the queuing experience by adding corrals, ropes, digital signage and other items that really seem to serve the operator, but not the patrons.
However, your patrons/players need to eat, drink and be entertained so sometimes waiting in a long line is necessary. Uncertainty magnifies the stress of waiting, while feedback in the form of expected wait times and explanations for delays improves the tenor of the experience.įor your customers, time is valuable and they simply don’t like long lines. Our expectations further affect how we feel about lines. Those estimates are often based on expectation. In fact, research suggests that people overestimate how long they've waited in a line by 36 percent. The basic idea is that when you're unoccupied, the wait in a line feels much longer. Not only are lines boring, they can also be aggravating, and stressful. That is a long time to be wasting time standing around looking at the back of a strangers head. By the time you are 65 years old, you will have spent 6 months of your life waiting in line.